A few weeks after Netflix announced that it would stop sharing passwords, there are first data from the USA. Did the surgery work? It seems so.
According to Variety reports, Netflix had record user logins for four days since the May 23 announcement since 2019. From May 25-28, an average of 73,000 users per day signed up for the platform, an increase of 102%. compared to the average of the last 60 days.
Contrary to some expectations, users have not migrated to other platforms, but the number of new registrations exceeds the number of cancellations. As Variety always reports, the biggest surge in new filings occurred in the midst of the pandemic, in March and April 2020.